China's Dual Carbon Goals: High-Tech Retail's Green Revolution

 

In response to the escalating challenges of global climate change, nations around the world are implementing stringent carbon emission controls to meet their sustainable development goals. China, as a major global economy, has committed to the Dual Carbon Goals—peaking carbon emissions by 2030 and achieving carbon neutrality by 2060. Within this context, high-tech retail enterprises play a pivotal role due to their capacity for rapid technological innovation and large-scale market influence. This research focuses on Chinese high-tech retail firms, analyzing how they navigate the environmental policy landscape, integrate green technologies, and respond to evolving consumer expectations. By applying Resource Dependency Theory and Marxist dialectics of productive forces and production relations, and employing Partial Least Squares Structural Equation Modeling (PLS-SEM), the study provides a comprehensive framework for understanding the mechanisms that drive green and new-quality productivity in this sector.

Theoretical Framework: Resource Dependency and Marxist Dialectics

The study is rooted in a dual-theoretical foundation combining Resource Dependency Theory with the dialectical analysis from Marxist political economy. Resource Dependency Theory highlights how organizations rely on external resources—such as policy, technology, and market demand—to operate and thrive. The Marxist dialectic of productive forces and relations adds a critical lens, emphasizing the internal contradictions and dynamic interactions that shape enterprise transformation. This hybrid framework allows for a nuanced understanding of how external drivers influence internal adaptation, particularly in terms of environmental responsibility and sustainable innovation in high-tech retail enterprises.

Green Technology Adoption and Corporate Environmental Strategy

A central mediating variable in the model is the degree of green technology adoption, which reflects the enterprise’s capability to embed sustainable practices within their core operations. The study identifies corporate environmental policy response strategies as equally crucial—how companies align with or capitalize on national and regional green mandates. Enterprises that proactively incorporate these policies into their strategic planning often show greater agility in technological adoption and faster transition toward sustainable productivity. The interplay between green technologies and strategic policy engagement is essential for understanding performance differentials among high-tech retailers.

The Role of Consumer Environmental Awareness and Demand

Consumer awareness and demand for environmentally sustainable products serve as significant mediators in the high-tech retail sector's green transformation. The study shows that enterprises attuned to shifts in consumer preference—particularly the growing value placed on ecological footprint—are more likely to succeed in implementing green initiatives. This reflects a co-evolutionary relationship, where consumer values influence corporate behavior and, in turn, corporate innovation redefines consumer expectations. As consumers increasingly demand transparency and sustainability, high-tech retail enterprises must evolve not just their products but also their communication and engagement strategies.

Structural Equation Modeling (PLS-SEM) Analysis and Findings

Utilizing PLS-SEM, the study empirically validates the complex interrelations among external resource factors, mediating variables, and green productivity outcomes. The model demonstrates that government support policies and financial incentives significantly enhance the likelihood of green technology application. Similarly, market-driven variables, such as eco-conscious consumer segments, serve as strong predictors of strategic shifts in enterprise operations. The modeling confirms that enterprises able to harmonize multiple resource streams—policy, technology, market—are more successful in optimizing green and new-quality productivity metrics.

Strategic Implications and Recommendations

The research offers actionable insights for enterprise decision-makers and policy architects. Enterprises are encouraged to cultivate integrated resource strategies that align environmental policy responses with technological innovation and market intelligence. Building cooperative ecosystems, investing in R&D, and adopting data-driven sustainability metrics are key strategies for long-term growth. On the policy side, the findings suggest that governments should continue offering financial support and institutional guidance to foster industry-wide transformation. By revealing the dialectical dynamics between external resource environments and internal strategic adaptations, this study charts a systematic path forward for sustainable development in high-tech retail.

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